Pilot: “Prepare for pre-flight checklist: Oracle Information Systems.”
Co-pilot: “Check.”
Pilot: “U.S. production and distribution network.”
Co-pilot: “Check.”
Pilot: “Cream cheese, yogurt and other new products.”
Co-pilot: “Check.”
Pilot: “Global expansion.”
Co-pilot: “Check.”
Pilot: “Partner and food safety commitments.”
Co-pilot: “Check.”
Pilot: “Sierra, Foxtrot, India, two-zero- zero-eight … ready to copy clearance.”
Tower: “Sierra, Foxtrot, India, two-zero-zero-eight … runway Cayger 25 cleared for immediate takeoff.” (Pause for takeoff video sequence)
Tower: “SFI two-zero-zero-eight … climb to 36,000 feet, fly heading zero-nine-zero degrees. Airspeed 500 knots.”
(Pause for control tower screen shot)
Tower: “SFI two-zero-zero-eight … turn right heading one-two-zero degrees to Oracle Information Systems.”
Pilot: “Roger, one-two-zero degrees to Oracle Information Systems.” Employee comments on Oracle.
Employee 1:
“Through leveraging Oracle, we’ve made some optimizations to processes, where now processes that used to take hours are taking minutes.”
Employee 2:
“Working with the Wal-Mart team, it is important for us to be able to get communication out to the whole company, so a benefit that we have with Oracle is the real-time communication as it flows from customer service, out to production and out to shipping.”
Tower: “SFI two-zero-zero-eight … turn right heading one-five-zero degrees to U.S. production and distribution network.
Pilot: “Roger, one-five-zero degrees to new U.S. production and distribution network.”
Employee comments on distribution.
Employee 3:
“The increase in assets within our distribution network will allow us to fill the needs of our customers within one day of a transit time. This, in turn, will allow us to align strategically with our customers, and this will drive up shareholder value as well as increase our job security in the future.”
Employee 4:
“Taking products that we don’t manufacture and we don’t sell to our end consumers, along with products that we do manufacture and sell, is what redistribution is all about. Without our network of facilities, we’d have a very difficult time doing so.”
Tower: “SFI two-zero-zero-eight, you are approaching outer electronic marker for global expansion.”
Pilot: “Roger, approaching global expansion.”
Employee comments on global expansion.
Employee 5:
“Now is the time to capitalize on our international opportunities. We have the assets in place; we have the people in place; we have customers that want the products that we’re selling.”
Employee 6:
“When we go talk to the customers in Korea, when we go visit them, what they really like about Schreiber is how we are customer-focused and very flexible in adopting to the culture and the customer requirements.”
Tower: “SFI two-zero-zero-eight, turn right heading one-eight-zero degrees to new products.”
Pilot: “Roger, one-eight-zero degrees to new products.”
Employee comments on expanded product line.
Employee 7:
“Our customers are very excited about the ability for us to offer multiple products, and to get those products on one truck, one order, one invoice. (optional 2nd sentence) That makes it easier for our customers, and easier is more convenient and oftentimes lower cost.”
Employee 8:
“The reason that our customers enjoy our expanded product line is because we have things like cream cheese, natural cheese, specialty cheese, even sweetened condensed milk, that we can provide all on one truck.”
Tower: “SFI two-zero-zero-eight, turn right heading two-one-zero degrees to acquisitions.”
Pilot: “Roger, two-one-zero degrees to acquisitions.”
Employee comments on acquisitions.
Employee 9:
“We’re really looking for those acquisitions that are number one, focused on products that are value-added, customer brand, refrigerated dairy companies. (optional 2nd sentence) That’s where we excel in, and that’s where we can drive synergies amongst the two companies, which ultimately is what drives shareholder value.”
Employee 10:
“What that does is it gives us diversity, and we’re not just a process cheese company anymore. We now are in cream cheese, process cheese, as well as shreds and yogurt. Again, stability for our company, and future growth for our partners.”
Tower: “SFI, two-zero-zero-eight, turn right heading two-seven-zero degrees to customer brands.”
Pilot: “Roger, two-seven-zero degrees to customer brands.”
Employee comments on customer brands.
Employee 11:
“The work that Formulations is doing; the Product Innovation team; the formulations partners at the plant, the operations partners at the plant, they’re producing products that are going into customer-brand labels. It’s our customer’s label – it’s their label – and so quality is so important.”
Tower: “SFI two-zero-zero-eight, turn right heading three-one-five degrees to partner and food safety.”
Pilot: “Roger, three-one-five degrees to partner and food safety.”
Employee comments on partner and food safety.
Employee 12:
“It’s not acceptable to assume that everything’s going to be OK. It takes work and it takes dedication to maintain a constant vigilance, and to make sure that the products we make are safe for everybody.”
Employee 13:
“I think we’re seeing an improvement in food safety, and I think partners are very aware of what they need to be doing to ensure that we have food-safe products.”
Tower: “SFI two-zero-zero-eight, you are cleared for maximum forward speed.”
Pilot: “Roger, accelerating to maximum forward speed.”
(Succession of employees saying phrases and words (a few non-English), with speed of cuts and pace of music steadily increasing):
Diversified product portfolio
Customer commitment
Continuous improvement
Lifelong learning
Process-centered
Business simplification
Year-over-year improvement
Global view
Safe food
Safe people
Quality products
Never satisfied
Partnership
Speed to market
Ownership
Job security
Alignment
Innovation
Empowerment
Flexibility
Quality
Integrity
Service
Growth
Profits
Results
More efficient
Faster
We’re ready to take off
Let’s go!
-end-
